She-Hulk: Lawyer will now debut a day later than previously expected and is being shifted to Thursday air dates instead of the standard Wednesday premieres for Disney Plus shows. She-Hulkstarring Tatiana Maslany as Jennifer Walters, will begin streaming on August 18 and new episodes will air on Thursdays, Disney announced.
Disney Plus shows originally aired on Fridays, but the company moved Loki to Wednesdays and, soon after, said that other original series will also premiere on Wednesdays. But She-Hulk’s The change isn’t the first time Disney has moved things around. the company changed Obi-Wan Kenobi’s premiered on a Friday, but later episodes aired on Wednesdays. And next month, Disney plans to debut it Growing up and Epic Adventures with Bertie Gregory on Thursday, September 8, while the new Disney Plus exclusive season of dancing with the Stars will begin airing on Monday, September 19.
Disney isn’t the only streamer experimenting with its release models. Netflix used to be known for releasing entire seasons of a show at once, but recently split shows like Esoteric and Stranger Things 4.