October 4, 2022


  • Southend United clearly did not think of the new name of a stand at their stadium.
  • The club renamed the stand the “Gilbert & Rose West Stand”.
  • Rose West is a serial killer who tortured and murdered at least nine women between 1973 and 1987.

An English football club has renamed one of its stadium stands to accidentally feature the name of one of Britain’s most notorious serial killers.

Southend United, who play in England’s fifth division, have renamed the West Stand at Roots Hall Stadium after local estate agent Gilbert & Rose, who sponsor the club.

But the juxtaposition of ‘Gilbert & Rose’ with the ‘West Stand’ meant that the words ‘Rose’ and ‘West’ appear side by side in the new name – ‘The Gilbert & Rose West Stand’.

Rose West, 68, was convicted in 1995 of torturing and murdering at least nine young women with her husband, Fred West, between 1973 and 1987.

She was also convicted of murdering her eight-year-old stepdaughter in 1971.

Fred West died by suicide while in prison custody before his sentencing, while Rose West is currently serving a life sentence.

The new name of the stand has been included on the season tickets and on the club’s website.

Southend United did not immediately respond to Insider’s request for comment, but a club spokesman told The Telegraph that he is now investigating the possibility of changing the name of the stand.

The Telegraph reports that the name could be changed to either the “Gilbert & Rose Stand” or the “G&R West Stand”.





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