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Google adds strong results to referenced searches

Google Search improves slightly for people who type double quotes when submitting queries. The tech giant said after evaluating user feedback that it is bold text in Google Search with words or phrases that a person places in quotes, according to suspension Thursday.

Specifically, snippets, the lines of text that appear below a search result, will now display a portion of the article directly in the search, with the specific word or phrase bolded.

For example, if someone searches for “Galaxy Z Fold 4” in quotes, Google will return results with that phrase in bold, showing where it appears in the article. This can make searching faster for users, as they can see if the relevant information they’re looking for is in the article before they click on it.

If your Google search includes quoted text, the result will have the text in bold.


Google said it didn’t always do this in the past, as the phrase a person might be searching for could appear in a page’s menu. For some, a snippet about a menu button might not be helpful.

Bolding is only available to desktop users. Google hasn’t said if or when import-heavy queries will come to mobile.

When asked for comment, Google pointed to its blog post.

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