September 28, 2022


CEO Zuckerberg announced that Meta is expanding NFT support for Instagram across international borders to reach users in more than 100 countries.

NFT support on Instagram

As part of its international expansion, Meta will enable NFT support on Instagram for more than 100 countries in Africa, Asia Pacific, the Middle East and the Americas. Users from these regions will now be able to share a verifiable version of their NFT on Instagram. The company launched its support for Instagram NFT in May on a test basis, where only certain users in the United States could take advantage of the feature. The new functionality features will allow users to tag both the creator and the collection in their digital collection post. In addition, the support will also allow the user to leverage other features to highlight their post. Its authenticity will be reflected through a shimmer effect that will also display public information, including a description of the collectible. The entire feature is completely free without any charges.

Features for users

Users will be able to share their NFTs as stream posts, stories or in chat. To post, users must link their digital wallets to their Instagram accounts. Meta also revealed that both Coinbase Wallet and Dapper Wallet can be linked to Instagram accounts. Other third party wallets on the roster are Rainbow, MetaMask and Trust Wallet. Currently supported blockchains are Ethereum and Polygon, with Instagram adding another blockchain, Flow, to the list. This means users can publish NFTs minted on Ethereum, Polygon and the Flow blockchain, which is a Layer-1 blockchain that has already partnered with ecosystems such as Warner Music, Ubisoft, NBA, UFC, Animoca Brands, Circle , Binance and OpenSea.

Social channels and NFT features

Meta previously tested NFT support with select creators on Facebook just a few weeks ago. At the time, the Meta team had revealed that there was no intention of leveraging the NFT functionality as paid advertisements. Other social channels have also tested the waters of NFT support on their respective platforms. YouTube CEO Susan Wojcicki cited the potential for adoption of web3 technologies such as NFTs to open up new horizons for YouTube’s thriving community of creators. SIMULTANEOUSLY, Twitter Blue Users in certain countries and using iOS can show off their NFTs with the new verifiable NFT profile picture feature. Reddithas also launched the NFT marketplace with collectible avatars for users to purchase and use as profile pictures on the platform.

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial or other advice.





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