September 27, 2022


The world is going digital and there’s no two ways about it. With the advancement of concepts like the metaverse, many industries are on the brink of colossal changes, and the sports industry is no exception.

Zetli is a Polish-Estonian technology startup and its primary goal is to create the world’s leading all-in-one digital platform for athletes, clubs, federations and fans.

The main goals of the project are to enable clubs and federations to generate new sources of income by issuing their internal currency – club tokens. This would also allow them to create new and modern business strategies based on various means of engaging the fan community. One of the most important elements of the platform is education and community building. This enables superfans to be motivated while increasing the overall digital reach of clubs, sports organizations as well as athletes.

Speaking on the matter was Michal Glijer, founder and CEO of Zetly, who said:

“We want to enable all participants in the sports market to participate equally in the co-creation of the digital economy, regardless of their size, level of development and resources. Zetly wants to facilitate the exchange and trade of collectibles using digital technologies and creating new digital products for sports. For all fans, Zetly will create a marketplace for digital content in the form of NFTs, allowing them to generate new, additional revenue while securing their copyright and ownership rights through digital certificates.”

A multi-module approach

Understanding the complex needs of digital communities, the team behind Zetly takes a scalable, multi-module approach, putting Zetly Wallet at the core. Because of this, everyone will be able to make financial transactions on the platform.

The basic module of the platform is the Zetly Sport Module. It is dedicated to sports fans and clubs. On the one hand – for clubs – the unit will be the foundation for issuing their tokens, which will be exchanged for ZET tokens. In addition, club tokens will be redeemable for special offers of different rewards, digital collectibles, club products, as well as voting and influence rights.

In addition, the unit will also facilitate an exchange market for club tokens, and the value of these tokens will depend on many factors, including the success of the team.

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Taking it a step further

Beyond the first two modules, the platform will also see the introduction of the Zetly NFT Creator module. Commenting on this, Glijer said:

“This solution is primarily intended for fans and everyone interested in NFT technology. Thanks to this module, users of the platform will be able to create and sell digital content in the form of NFTs. It’s a solution for everyone who wants to share their life and feelings.”

Going forward, the Zetly Collectibles section will allow users to buy, own and transfer unique digital assets that will be linked to their corresponding non-fungible token (NFT). The sale of digital collections will broaden the sources of income for participating clubs. In addition, it also provides an opportunity to promote personal brands.

Zetly Crowd, on the other hand, is the crowdfunding module that will connect people seeking funding with dedicated fans and supporters.

In addition to the above, Zetly will also create a special and autonomous Sports Hub. It will be in the form of a white label – an application that is equipped with a number of functions with a dedicated CMS system that will allow the management of communication between all interested parties.

“Thanks to these solutions, clubs can create a smart arena with an NFT-based ticketing system, tokens as a means of payment in the fan shop and tokens, thanks to which fans can vote for free and participate meaningfully events in the life of the club. Such activities will enable the creation of an even greater community around the clubs. Zetly also offers leagues and clubs the tools available in the Hub to engage and enhance activity among the league’s sponsors and fans.” – said the CEO.

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