December 6, 2023

Crypto assets are quickly becoming a viable investment vehicle and means of payment for millions around the world. Not only are crypto transactions faster, cheaper and more seamless, but the asset class offers investors both active and passive income opportunities.

While complex digital asset investment strategies such as decentralized finance (DeFi) and non-fungible tokens (NFT) are gaining momentum, several centralized finance (CeFi) platforms allow investors to earn passive income by simply holding crypto assets.

Haru Invest is one such platform that offers investors competitive interest rates on their crypto assets.

What is Haru Invest

Haru Invest is a CeFi digital asset investment platform that allows investors to maximize their crypto holdings and earn passive income through various safe and simple investment strategies.

Founded in South Korea in 2019 and headquartered in Singapore, Haru Invest is on a mission to provide everyone with an opportunity to achieve financial freedom. The company is committed to educating and guiding cryptocurrency holders of all experience levels to achieve stable and profitable digital asset investment goals.

The platform creates digital investment products that appeal to its diverse users from more than 140 countries around the world and allows them to safely participate in the crypto market. Unlike other CeFi platforms that lend crypto assets to generate returns, Haru Invest uses high-frequency algorithmic trading. Its internal trading team focuses on hedging strategies, aiming to exploit gaps and inefficiencies between spot/derivative crypto exchanges.

Haru Invest offers users competitive interest rates using a unique business model that allows it to generate profits for clients using sophisticated asset management techniques. Investors can earn interest on crypto assets like BTC, ETH and USDT.


Investment strategies at Haru Invest

Haru provides investors with multiple profit opportunities depending on their risk appetite and investment preferences. The platform currently has the following investment strategies:

Haru Earn

Haru Earn option allows users to profit from their cryptocurrencies. The platform invests the assets with minimized risk trading.

Haru Invest uses different trading strategies to ensure that users receive annual percentage returns (APY) higher than what can be obtained elsewhere.

Some of these strategies include arbitrage trading that takes advantage of the BTC and ETH price gap between crypto exchanges, spread trading that focuses on the volatility of BTC and ETH futures, and a market-neutral strategy that focuses on the price stability mechanism in futures contracts fulfillment.

Haru Earn has two sections – Haru Earn Plus and Haru Earn Explore. The Plus option allows investors to earn fixed returns, depending on how long they wish to lock their crypto assets, usually between 15 and 365 days.

On the other hand, the Explore option is the most lucrative plan with the highest interest rates. Earn Explore is a performance-based return product (versus a fixed return rate for Earn Plus) and has different strategies for BTC, ETH and USDT, with various target rates. The minimum lock-in period for each strategy is one month for USDT and three months for BTC and ETH.

Haru Freeze

Haru Freeze is connected to Earn Plus. If investors’ funds are in the Earn Plus lock-in period, they can place the litigation price on the Freeze market, where someone else can buy them. Earn Plus products are turned into a collectible called Frost.

The Freeze option allows users to buy cryptocurrencies at a discount while earning interest on the purchased crypto assets.

Haru Switch

Haru Switch mode is the exchange version of the platform where users can benefit from liquidity pools. Switch is a community-driven community where users contribute their crypto assets to the pool and receive trading profits as exchanges happen.

This strategy allows investors of all experience levels – experts and beginners alike – to profit from the market.

Features Haru Invest

The platform provides users with many features to make their investment experience seamless.


Haru Invest is conscious of the safety of investors’ funds. As such, it has taken many measures to ensure that users’ assets are safe at all times, including partnering with crypto custodian company BitGo.

Haru Invest also has a robust KYC/AML process that ensures users’ identities are adequately verified. The platform also emphasizes the importance of two-factor authentication to keep assets secure.

Professional customer support

The Haru Invest platform has a professional customer support system that meets the needs of users. The platform has a comprehensive Frequently Asked Questions (FAQs) page that answers customer questions.

For more specific concerns, the platform has a live chat option and users can also contact the team through their support email or various social media handles.

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