October 5, 2022


  • A far-right clothing company Lions Not Sheep has been fined by the FTC for substituting Made in China labels for Made in USA labels.
  • Lions Not Sheep sells clothing with far-right slogans such as “Let’s Go Brandon” and “#FJB”.
  • The FTC fined owner Sean Whalen and the company more than $200,000 for misleading consumers.

A Utah-based clothing company known for selling far-right and pro-Trump merchandise is being ordered to pay more than $20,000 to the FTC for replacing its “Made in China” labels with “Made in USA” labels.

Lions Not Sheep and owner Sean Whalen were fine $211,335 from the Federal Trade Commission for falsely claiming that its imported goods from China were made in the U.S., according to a July statement from the FTC.

Lions Not Sheep has become popular among far-right conservatives for promoting pro-Trump, pro-gun, anti-Biden and anti-mask messages on their products and merchandise. Website. Shirts that say “Go Brandon” or “#FBJ” can be purchased on their website.

According to the statement, the FTC filed its complaint in May of this year, in addition to the hefty fine, Whalen and the company were ordered to “stop making false Made in USA claims and clear up foreign production.”

According to the complaint, Whalen posted a video on Twitter titled “Made In America!” with a Chinese flag symbol in which he stated that he could hide the fact that his shirts are made in China by tearing off the label and replacing it with US-made labels.

The commission voted 5-0 to approve the final order charging Whalen and the brand with misleading consumers, according to the release.



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