December 2, 2023

Today, social media users want peaceful shopping experiences — where new brands and ideas appear in their streams, like sorcerers in an RPG. In this world, your social media profile is your storefront. How you dress it matters.

If you’re a sole trader or influencer, social media will likely be one of the first points of contact your audience has with your brand and will be key to expanding your reach to new audiences in the future.

Of course, when you run a company, time is in short supply. If there is a choice between client work and working in your business, I think you will choose the former. Growing a social following from scratch can seem daunting, especially for people with no design skills or social media expertise.


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So, how do you create a social branding strategy that gets the right attention, but doesn’t turn into a full-time job?

We spoke with a successful solopreneur and two design experts from Vista Createa graphic design platform for small business owners.

Social media is your new resume – spend time on it

He is used to playing in intimate gathering with friends and warm little cafes, singer songwriter Samuel Adrick He was always told he had the talent to make it in the music industry. But, even with an amazing voice and a setlist of entertaining songs, how could she break into a scene where contacts and networking are everything?

Whether you’re a pipe musician, an aspiring startup founder, a fitness guru, or an extremely talented custom piñata maker, you need an audience to finally quit your job and pursue your passion.

“I put a lot of effort into making my branding cohesive. Because of that, I had people reach out to me on Instagram, asking for advice,” Andryk says. He now works part-time as a brand coach helping other entrepreneurs launch their business.

Your audience isn’t going to wait for you to send them your resume before deciding if they like you. They will spy on your socials. So it better be worth it.

“I even use mine Instagram profile when I meet people up close. It’s like a digital business card,” says Andryk.

You don’t have to be a designer

Perhaps my biggest surprise when I spoke with Andryk was that he had almost NO design skills and little experience with social media (besides his personal accounts) when he started. Instead, he turned to the free design programs that have sprung up to help solopreneurs, influencers, and new startups create high-quality graphics.

Reflecting on how social media design has changed, design expert Katerina Larina VistaCreatea free graphic design software for design beginners, pointed out, “today, graphics are much more complex with trends like maximalism, 3D shapes and more recently — the popularity of animation.”

Know how you want to make people feel.

But thanks to easy-to-use software and a plethora of ready-made templates to choose from, it’s much easier to create a compelling social brand. This gives entrepreneurs the space to play, experiment and develop their own unique brand identity. With so much room for creativity, the key things Larina wants you to keep in mind are:

Having a well-thought-out, balanced composition, a color palette that reflects your main idea, quality photos and videos, and interesting typography that stands out. This is the magic sauce.

Be authentic

When asked about the biggest trends in design, Larina said:

There is a trend that is gaining momentum and that is the Y2K aesthetic. However, if you are looking for a trend to continue, this is not the best choice. The Y2K design trend is huge and it’s here to stay, so it’s worth looking into, but redesigning your visuals to match an early 00’s aesthetic might not be right for your brand.

Y2K trend design example