In today’s society, sexual health has become as important as physical health. As the need for safe and affordable sex products increases, consumers are increasingly educated and willing to do the research necessary to find the best brand to fit their needs. In response, sexual wellness product marketers need to evolve to meet these changing consumer needs continuously. While category mainstays like estrogen and progesterone boosters remain important and fertile ground for research, brands are looking to add clinical substantiation to their claims.
Increased awareness of sexually transmitted diseases
The increased awareness of sexually transmitted diseases (STIs) is a critical factor for preventing these diseases. According to a recent study, adolescents in Ado, a city in South Western Nigeria, were aware of some of these conditions but knew little about others. Therefore, the secondary school curriculum should include a comprehensive health education curriculum and media enlightenment campaigns.
The number of sexually transmitted diseases (STDs) in the United States has risen recently. In 2018, 20 percent of the population was infected, costing $16 billion in health care costs. In addition, the latest CDC STD Surveillance Report shows that chlamydia, gonorrhea, and syphilis all increased for the sixth year in a row. Chlamydia rates increased by 19 percent, and gonorrhea increased by 20%.
Increased demand for safe sex products
Increased awareness of sexual wellness and the need for safe sex products is increasing across the globe. In addition, the prevalence of sexually transmitted diseases (STDs) and the rise in HIV drive the market. Increased acceptance of the LGBT community is also driving the market.
North America has the highest market share, and the region is expected to remain dominant during the forecast period. This is due to increasing sexual activities among teenagers and the growing concern about personal hygiene. In addition, retailers outside of traditional beauty brands are increasingly buying sexual wellness products.
In 2018, the prevalence of bacterial STIs hit an all-time high. Although condoms can prevent the transmission of most STIs, many still do not use them. Moreover, the growth of the LGBT community and government initiatives to protect LGBT people are expected to fuel the market’s growth in the coming years.
Improved self-confidence
Using sexual wellness products can significantly improve your self-confidence. A recent study showed that almost 80 percent of users feel more confident and fulfilled when they use them. Previously, buying sexual wellness products was taboo, and few people were willing to visit a brick-and-mortar store.
The first step to building a relationship with your body is developing self-esteem and connecting with it. You can love your body and express feelings better if you are comfortable with it. Working with a healthcare provider who is sympathetic to body issues is important.
Improved overall wellbeing
The sexual wellness market is growing in the United States as the LGBT community has become more accepting. The increasing acceptance of homosexuality and the decreasing stigma surrounding masturbation has contributed to the growing market. Government policies and social changes have also helped decrease the stigma attached to sexual activities and experimenting. In addition, the sex-positive movement has also contributed to this growth by removing many gender and age-related stereotypes. As a result, banks and financial institutions are investing in sexual wellness products and services.
The market for sexual wellness products and services is growing rapidly and is largely driven by women. In addition, the recent women’s empowerment movement has brought forth new conversations about the orgasm gap, pleasure, and body autonomy. These discussions have created new opportunities for companies and startups to create products that target an underserved group of consumers.
The growing market for unisex products
Unisex sexual wellness products are gaining popularity among women, and manufacturers are taking note. New gender-neutral products are coming to the market, and the USFDA is still a top priority for vendors. Currently, women can find various products that cater to their needs at affordable prices.
In addition to women, men can also benefit from the growing market for unisex sexual wellness products. According to Acumen Research and Consulting research, the global market for sexual wellness products is expected to grow at a 4.8% CAGR during the forecast period to reach USD 121.6 billion by 2030. The region that will see the fastest growth is the North American market. This region is characterized by efficient retail infrastructure and many vendors.
E-commerce has become an important distribution channel for sexual wellness products. While physical retail channels remain the largest revenue-generating channel, online websites are growing much faster. Sales online are forecast to grow by 17.5% annually. Moreover, traditional condom manufacturers are increasing their visibility on store shelves, while sex specialty stores have become an important source of revenue.
