Make a list of all the different types of content
Creating interesting, engaging, and informative written material is one of the most important things you can do as an entrepreneur or professional.
It’s hard to tell how much power online content has these days. With the availability of free content via blogging platforms and social media, it can feel like people are trying to get their share of that power by creating as much content as they can.
But I believe there’s a way to use this powerful tool for your business with some tips.
The first tip I would give is to understand what type of content works best for your website and your industry.
There are three major categories of content – lists, stories, and studies/analysis. Each of these styles of content work well in various situations so knowing which style of content is needed at any given time will help you create the right kind of content for the situation.
And if you’re looking to expand upon your knowledge of SEO copywriting, then learning about each of these types of content is a great start!
Make a list of all the lower levels of the pyramid
The first level of the inverted pyramid is made up of your business’s value proposition or what you offer customers. What people want from you will determine how well you do your job as an entrepreneur.
You can use this information to develop your copy writing strategy or get the guide of Wikipedia Page Writing Service, but it also helps in marketing yourself as an entrepreneur. When others look at your website or read your social media posts, they may be looking to learn more about you.
Your value proposition should tell them who you are and what you offer through direct statements and persuasive arguments.
It can be changing yours every few months is tricky, so don’t try to force one that doesn’t fit you. Rather, choose one that you are truly passionate about and which adds strength to your self-confidence as an entrepreneur.
Level two is making a claim or statement that implies there is something beyond the basic offering. This is where your second level comes in – VISION.
The third level is THE EXAMPLE OR CASE STUDY. A good case study tells a story with enough detail to make it believable. It could be you talking about your product or service or someone else’s product or service!
If possible, include pictures and videos to add visual appeal
Create content that is the equivalent of what would be on the top level of the pyramid
The second element in this technique is creating content that is the equivalent of the introductory paragraph of the inverted pyramid. This paragraph should contain your company’s name and some type of value proposition or assertion.
It’s not enough just to put your own spin on the introduction, you have to back it up with solid evidence and proofs. Your audience will know whether or not you are telling them truth when they read between the lines.
Content that is more like the intro paragraph isn’t very creative, so make sure to add some unique flavor to yours. It doesn’t need to be about your business, but it should be clear and informative.
If you’re struggling to come up with ideas how to begin your writing, try asking yourself questions or talking through scenarios with me!
Create content that is one step down from the top level of the pyramid
Thin content can be something like an article with no bullet point, or a short video that does not include any voice-over. These sorts of pieces are good way to get your website’s name out there and more easily found in search engines.
Intermediate content is next up in size, followed by thick content, which is two steps below the very top level. This type of content is longer than a normal article but shorter than a novel. It will still hold your audience’s attention, though!
Finally, use the bottom tier (the base) of the inverted pyramid to create content that is one step down from nothing at all. A good example of this would be a supporting article under another article’s topic.
Create content that is two steps down from the top level of the pyramid
Content with a simple theme and bullet points are your best bet when it comes to using the inverted pyramid for SEO copywriting.
Your text should be focused on one idea or topic, at least three paragraphs long, and contain several bullets. The bullets will be used to emphasize different aspects of the topic, but all must relate back to the main point in some way.
It’s important to remember that people scan instead of reading from top to bottom. By incorporating this into your writing, you can help them find what they want while also improving their engagement rate!
I have provided some examples of how to do just that here!
Create content that is three steps down from the top level of the pyramid
The second step up in the inverted pyramid is called the supporting detail or explanatory text. This type of content usually starts with an interesting topic or question and then it expands upon some element of the topic.
It’s important to note that this kind of content isn’t enough alone, but it is necessary when producing strong SEO copy.
By having supporting details, your readers will know what part of the article should focus on next. Your reader can now go back and either take action on a product or service you recommend, compare products using the same information, or just read more of your writing.
The easiest way to create supporting details is to use under-promise and over-deliver. For example, instead of saying “I have a foolproof method for doing something,” say “My method works”. Then talk about how their current methods don’t work.
This way you’re not lying, but you are offering much better help than promised. Part of the beauty of internet marketing is that if someone claims they can do something, there are almost always other people out there who can prove them wrong!
Something like this: Is It True That You Can Make Money Online Without A Listing? – Evidence Vs Claim could be perfect inspiration for such a story.
A listing site is a good place to start looking for evidence against a claim. There are many sites where you can actually write up a list of things and get
Create content that is four or more steps down from the top level of the pyramid
Content marketing doesn’t happen overnight. It takes time, effort, and strategies that work. But there’s one strategy that works like a charm in creating long-term success with content. And that’s the inverted pyramid.
The inverted pyramid isn’t a theory — it’s a practical way to write effective copy. This article will go into detail about how to use this writing structure for SEO (search engine optimization) purposes.
What is the inverted pyramid?
The inverted pyramid is an organizing principle for writing. It was first described by Napoleon Hill, author of The Art Of Getting Rich, in his classic book “Think and Grow rich.” He used it as a method to organize and systemize business ideas.
But we’re going to focus on its effectiveness in helping people grow their online presence through social media marketing and SEO writing. That’s why this article has so much value!
Focus on writing content that is well-researched and informative
The inverted pyramid structure comes from an article format called the pyramid. Pyramids are tall, structured structures with a point at the top and a slope coming down.
The inverted pyramid takes this shape and flips it so that the point is now the top and the slope is now the descending text.
When using the inverted pyramid for SEO copywriting, your header should be focused around producing quality content about something related to your business or site. A good example of this would be creating an how to article or similar content about our regular topic, web hosting.
This way, your audience will clearly know what you’ll be talking about next, while also giving them some more tips – very cleverly done, I must say!
Focus on writing content that is based on your audience’s interest
Writing about things that people are already interested in will help you gain their attention and thus, influence they may have over buying or changing behavior related to those products or services.
Running a business means marketing at all times! And knowing how to use the inverted pyramid structure for SEO copywriting is a great way to do so.
In this post, we’ll talk about some benefits of using the inverted pyramid for SEO-optimized content, as well as some tips on how to apply it to your own website or writers’ guild program. It’s free to join!
The Benefits of Using the Inverted Pyramid For SEO Content
Using the inverted pyramid for SEO articles brings many benefits. Here are some examples of ways the system helps promote online content.