LinkedIn has 830 million users. Considering that even half of that populace is active on LinkedIn on a daily basis, it will give a huge pool of relevant connections. LinkedIn is a social platform that helps connects people from different professions across the globe.
The magnitude of this platform is so commendable that if you use it correctly, you can find your next client or your next business from the portal itself.
LinkedIn has, in its life of popularity, given many opportunities to B2B companies to establish their target audience, connect with them and respond to their feedback regularly and timely. Not only has LinkedIn improved the already established industry connections, but it has also provided new connections that would last businesses for the coming years.
As a business, once you are aware of your target audience, you can use LinkedIn to tag them and tap into their interests.
In this comprehensive guide, we will explore five tips that would be useful to you and your business if you are connecting with your target audience on LinkedIn.
5 Ways to Better Connect with Your Linked-in Target Audience
Profile Optimization
This is one of the very basic but prominent steps to follow. Profile optimization means when your audience takes one look at your profile, they should get an idea about what you are and what your brand represents.
Just one quick look at your business profile should make it clear to your target audience how you can be helpful to them.
But how can you optimize your profile? Let us check some basics:
- Make sure that your LinkedIn profile headline clearly states all the services that your business provides. This is a place where you can show the audience how you can help them.
- A LinkedIn profile is like your cover letter or resume. Make sure that it is not salesy but also conveys all the services you provide.
- Do not use your job title or any such thing that does not display any necessary information to your target audience in your headline.
- Optimize it so you can communicate with your target audience how you can help them in different ways.
- If you have an established customer base, then make sure you take their feedback, positively make changes, and display them on your profile.
These are some of the tips you can follow to optimize your profile. Remember, the primary thing is to keep all the necessary information and links for your target audience easily visible on your profile.
LinkedIn Video Advertising
Video advertising LinkedIn feature has been the most effective way to communicate and gain the attention of your target audience. If you want to establish a new audience base, then you need to use the video advertising feature on LinkedIn.
These ads are like sponsored content on your LinkedIn feed. You can use various video-making portals for your online campaign on LinkedIn.
If you don’t have an idea about how to create LinkedIn ads, here are two methods you can follow to generate LinkedIn ads from your profile or page:
- You can create new video reels using LinkedIn’s Campaign Manager option. These video ads will work as direct sponsored content for your business.
- You can sponsor the already existing video ads on your profile or sponsor video posts from your LinkedIn page.
You can create sponsored ads for better brand visibility and your business to your target audience. You can also use LinkedIn video ads to create ads for your page.
Personalized Connection Requests
It is a necessary skill to learn to who you should send connection requests on LinkedIn. A generic ‘people you may know will not give you an accurate measurement of the demographic and social history of your target audience.
This means that you need to go deeper into studying who are the right people to have in your audience.
A study shows that personalized notes make people more likely to accept your invitation. So, instead of generically doing it on your LinkedIn feed, you could go to the personal profile of the person or business and send a connection request with a personal message.
You could use some template like “Hey there, I follow your posts and have liked your work. I appreciate your work, and I would like to connect.” This will increase the chances of them accepting the request, and it would often result in a rather friendly connection response.
In-Person Networking Opportunities
Meeting in person can create a pool of opportunities for you. The old-school way of creating a pool of people by meeting them in person can still yield a good customer base for you.
Moreover, you can also leverage the social profile of someone you have met at a conference or a meeting and who is a relevant connection to your business or profile.
There is another way of setting up a heavy customer base. People you meet in daily life, a local business you like, or someone you know with a good reach over the people can boost your network. You could talk to them about your business and end the conversation by asking for their profile details or offering yours with a wish to keep in touch.
It could also be possible that they are interested in your business and may want you to share more about your work with them later. And even if none of that happens, these people will certainly provide insight into networking and connecting opportunities.
Promote your LinkedIn URL
Make sure that you promote your URL.
When many people see your LinkedIn profile, it will boost your credibility and presence.
They can be people in your everyday lives, professional connections, in-person networks you met at a business or a trade show, your yoga instructor, or even a local business you buy your everyday coffee from.
Share a status update or a post, or implement video advertising on LinkedIn to ensure engagement.
Conclusion
Having a LinkedIn URL that is full-fledged and relevant to your target audience will not only gain viewership and connections but will also give you scope for engaging with your audience. You can use the campaign feature to drive engagement. Make sure to optimize your LinkedIn profile in line with your business and brand.
