September 27, 2023

Google is rolling out a new “Asian Owned” badge for US businesses that will appear in Search and Maps. The purpose of this new badge is to make it easier to find Asian-owned businesses in the user’s area.

It appears as a red flower (opens in new tab)business owners can adopt the optional new badge by first switching to the corresponding badge Google Business Account (opens in new tab). Under My Business, owners will go to View Profile and then click on Business Information. By scrolling down to the More section and clicking “From Business”, they will be able to enable the “Identified as Asian Owned” feature. After you hit save, the red flower icon will appear on the location’s Business Profile in Google Search and Maps.

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