September 29, 2022


While studios continue to churn out spin-offs, sequels, prequels, reboots and remakes of superhero movies, no one has asked – each one seemingly more awake than the last, see here , here and here – for America’s enthusiasm for men and women in capes is declining, a survey by Morning Consult were found.

Poll data shows that “enjoyment of the seemingly endless stream of superhero content continues to decline among US adults — even among self-identified Marvel fans,” the report said. Between November 2021 and July 2022, the percentage of adults who say they like superhero movies fell five percentage points, from 64 percent to 59 percent.

At the same time, the number of adults who do not enjoy superhero movies increased by 5 points, from 36 percent to 41 percent. This number has increased by 9 points since the survey was conducted 2018.

Carol Danvers (Brie Larson, center) searches for hidden alien Skrulls in “Captain Marvel.” (Photo: MARVEL STUDIOS)

Self-identified Marvel fans are still overwhelmingly committed to superhero movies at 82 percent, though that number is down five points from 87 percent in November. A third (31 percent) of those fans say they’re “a little fed up with so many of them.” Notably, the number of Marvel fans who dislike superhero movies rose from 13 percent to 18 percent.

Marvel's Benedict Cumberbatch-Elizabeth Olsen adventure Doctor Strange in the Multiverse of Madness is the No. 1 film in North America, earning $185 million this weekend in its debut, BoxOfficeMojo.com reported Sunday.

The Benedict Cumberbatch-Elizabeth Olsen Marvel adventure Doctor Strange in the Multiverse of Madness is the No. 1 film in North America. (Marvel Studios)

Morning Consult noted that the July survey was conducted after Marvel Studio president Kevin Feige was announced at San Diego Comic-Con is planning phases five and six of the Marvel Cinematic Universe. The announcement included news of two more Avengers movies slated for 2025. The survey was conducted July 30-31 of 2,200 US adults and has a margin of error of ±2 percentage points.

The news came amid a rare slump for the Walt Disney Co. property: Many of Marvel Studios’ latest movies, including “Thor: Love and Thunder,” have underwhelmed at the box office, according to the report. While the coronavirus pandemic and the rise of streaming options have certainly been factors, the downturn may stem in part from a palpable increase in superhero fatigue among moviegoers.”

In a statement in late July at Wall Street Journal, A representative of the Walt Disney Co. blamed the recent lackluster box office results on the coronavirus pandemic. But data shows Americans were experiencing “superhero fatigue” before the pandemic, Morning Consult countered.



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